Principles of Internet Marketing

Type

Book

Authors

Ward (Ward Hanson) Hanson

ISBN 10

0538875739

ISBN 13

9780538875738

Tags

Advertising, Marketing, Accounting, E-Commerce, Web Marketing, Computer Science

Description

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. - from Amzon

Number of Copies