Essentials of Marketing
Type
Book
Authors
ISBN 10
0324282923
ISBN 13
9780324282924
Category
Unknown
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Publication Year
2004
Publisher
Pages
608
Tags
Description
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site. - from Amzon
Number of Copies
1
