International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
Buy online ($)
Type
Book
Authors
ISBN 10
0071111026
ISBN 13
9780071111027
Category
Unknown
[ Browse Items ]
Publication Year
2004
Publisher
Pages
697
Tags
Description
This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 235 | 1 | Yes |