International Marketing
Type
Book
Authors
ISBN 10
0324361157
ISBN 13
9780324361155
Category
Unknown
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Publication Year
2015
Publisher
Pages
720
Description
"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. - from Amzon
Number of Copies
1
